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Headings:
Use only for section titles to create an outline and organization of your pages; these are not for design or emphasis.
Structure appropriately. For example, use Heading 2 for main section titles and Heading 3 for sub-sections.
Links :
Name links for their destination and verify they& Call to Action (CTA) buttons:
Generic text (eg. “Learn More”, “Read More”, etc) should not be used.
Verify links and CTAs make sense out of context; read just the linked text. Would you know where it goes?
Never use full URLs as link text unless the link is on a page intended to be printed.
Images:
Add purpose-based alt text for images that provide content and information or a short description of the image if decorative.
Never put text in images.
Videos:
All videos must have accurate closed captioning and transcripts.
Videos also require sound and video controls, such as those provided by YouTube.
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