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This help article outlines why media accessibility is important, how content creators can make media accessible, and where accessible media might be relevant.

Media refers to audio and/or video-based content used to interact with users. Media accessibility refers to the practice of making media accessible to users with disabilities. This includes providing alternative ways of accessing the content, such as captions, transcripts, and audio descriptions.

Why is Media Accessibility Important?

Media accessibility is crucial for ensuring that all users, regardless of their abilities, can interact with multimedia content in a meaningful way. It is particularly important for users who are deaf or hard of hearing, blind or visually impaired or have cognitive or motor impairments. Accessible media ensures equal access to information and opportunities, thus promoting inclusivity and reducing barriers for users with disabilities.

How Do I Create Accessible Media?

Accessible media consists of captions, transcripts, audio descriptions, and sign language interpretation.

Transcripts:

Transcripts are a key component of any video content used by deafblind audience members and others who rely on or prefer written information. It is also helpful for people who want to quickly read through the transcript to understand the content of the media. A transcript must be placed under its associated media and be easily identifiable for all users.

Captions:

Captions are an audio-synchronized text alternative to the speech and non-speech audio information present in a video. These captions are displayed within the media player and provide context to people who are hearing impaired and others who rely on written information to process media, such as non-native speakers.

Descriptive Narration:

Descriptive narration describes visual components, such as text, needed to understand content present in media. These descriptions provide additional context for people who are blind and those with different learning styles and access needs.

Checklist for making media accessible

The following information provides a checklist that can be followed to make media accessible.

Audio - Only Media

Video Media

Pre-recorded Audio - only:

Transcript - separate from the audio

Captions synchronized with the audio

Sign language(s)

Pre-recorded  Video:

Does the video have speech or other audio that is needed to understand the content?

Does the video have visual information that is needed to understand the content?

Live Audio - only :

Transcript - live stream or transcript when live

Captions synchronized with the audio

Sign language(s)

Live Video :

Is there speech or other audio that is needed to understand the content?

Is there visual information that is needed to understand the content?

  • If yes,

    • Use descriptive narration and a text stream available to screen readers (and braille devices)

  • If not, inform users.

Where will accessible media be most relevant?

Accessible media may be included in HTML resources like web pages, web forms, social media posts, newsletters, or non-HTML digital resources like documents or presentations. Please refer to the following links to learn how accessible media can be applied in multiple digital environments.

HTML Content

Social Media

Automated captions and transcripts can be generated and edited for accuracy in YouTube and Media Space. Alternatively, requests for Human captioning and transcription can be made at cost by uploading your multimedia to Media Space and submitting a Caption Request for pdx.edu Multimedia.


University Policy Connection

Making media accessible is a critical step in complying with Web Content Accessibility Guidelines (WCAG) 2 per Portland State University’s Digital Accessibility Policy. Please reference the following World Wide Web Consortium help article for more information:


If you have any additional questions regarding digital accessibility for public-facing digital resources at PSU, please email help-accessibility@pdx.edu or submit a Digital Accessibility Support ticket.

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